
I KE OLA COLLECTION
SHOP CLOSED April 23 - 28 2025
I Ke Ola A’e Collection
A Love Story Written in the Stars
Some love stories are written in ink. Others are written in the stars.
"I Ke Ola A’e" is more than a collection—it is our love story. Words once spoken between us, a promise, a commitment: I will find you in the next life. Because some love is too deep, too powerful to be bound by a single lifetime.
It is the kind of love that endures beyond what we can see and touch. The love between two people who find each other, again and again. The love between a mother and her child, a father and his daughter, siblings who walk through life side by side, friends who become family, a love that never fades, only transforms.
This collection is inspired by Mānaiakalani, the great fishhook of the sky, and Lehua Kona, the star that shines over Kailua-Kona. Just as our ancestors used these stars to navigate across the vast Pacific, we too are guided by love—by the invisible thread that connects us no matter where we are, no matter how much time passes.
Love is our constant. Our home. Our North Star.
And when this life ends, love does not. I ke ola a’e—into the next life.
This is our Lele Love Story. What is yours?

HAU COLLECTION
The Hau Collection
By Lele Hawai'i
Two colorways. One legacy. A thousand memories.
The Hau Collection is a tribute to roots—deep, intertwined, and weathered by salt, time, and story. Featuring bold blooms of the beloved hau tree, this print evokes a rare kind of beauty: the kind that's born from memory, craftsmanship, and legacy.
Our founder grew up leafing through sun-faded photos—his father and uncle, determined, shaping a canoe from a hau tree on the island of Oʻahu. It wasn't just a project. It was connection. To ʻāina. To ʻohana. To something greater.
The hau tree, with its sprawling branches and golden blossoms that turn sunset red, has long been a symbol of both resilience and grace. It bends but does not break. It shades, shelters, and builds. In old Hawaiʻi, hau wood was shaped into canoes, spears, and tools—used with purpose and passed down with reverence.
This collection carries that same intention.
The first colorway, mirrors the warmth of aged photographs and worn wood—tones of sepia, clay, and sunset.
The second colorway channels ocean breezes and saltwater mornings—cool shades of blue-gray, mist, and floral gold.
Each print is a living remembrance—a pattern not only of flowers but of identity. We wear it to remember the hands that built, the stories that shaped us, and the strength that grows quietly, like roots beneath the sand.
The Hau Collection is for those who carry Hawaiʻi in their bones—who know that style is more than fabric. It’s a way to honor where we come from, and where we’re going.
Crafted not copied. Rooted in memory.

MENPACHI COLLECTION
The Menpachi Collection
Introducing the Menpachi Collection by Lele Hawai'
This one is close to our hearts 💕 . The Menpachi print is inspired by a special connection with our owners father and herself. Growing up he would call her “Menpachi” because of her big eyes making this print a celebration of the deep bond between fathers and daughters.
Available in three colorways, the Menpachi print honors ‘ohana, connection, and the little things that hold big meaning.
👕 And for the matchy matchy vibes:
We’ve made sure everyone can join in! From keiki lole to men’s and women’s shirts and dresses. LADIES! Now’s the time for us to match our kāne with a print that THEY love ❤️ ! 🙈
Featured look
Lele Hawai'i Camo Collection
Lele Hawaii Camo Collection
Designed for those who move with purpose and stand out without standing apart, the Lele Hawai'i Camo Collection brings a fresh perspective to classic camouflage. Crafted for those who appreciate artistry in design, this collection embodies the natural landscapes of Hawaii with three distinct colorways:
🌿 Rainforest – A deep, rich blend of greens and earthy browns, inspired by Hawaii’s lush, mist-covered forests.
🌾 Dry Forest – A warm, muted fusion of sandy beige and subtle olive, mirroring the rugged resilience of native Hawaiian landscapes.
🌋 Lava Field – A striking mix of volcanic black, deep charcoal, and ember-like hues, reflecting the raw power of Hawaii’s ever-changing terrain.
Each piece in this collection is designed with intention—crafted, not copied. Whether you're exploring the outdoors or making a statement in the city, the Lele Hawai'i Camo Collection is for those who appreciate style with substance.

OUR "WHY"
Lele Hawai’i was born from the desire to celebrate Hawai‘i—its raw beauty, deep-rooted culture, and the spirit of aloha that binds its people. Lele Hawai’i stands as a testament to individuality, creativity, and the stories behind every design.
Lele means to leap, fly, or soar in Hawaiian, and our brand embodies that very spirit: a leap towards authenticity, a flight towards preserving artistry, and a soaring tribute to the land, all people who call this place home, and the stories of Hawai‘i. Each piece we design is not just clothing or an accessory—it’s a connection to these islands, a celebration of diversity, and an invitation to honor the beauty found in the everyday.
Rooted in three core beliefs:
1. Authenticity Over Imitation - LELE HAWAI’I is dedicated to crafting designs that are as unique as the islands themselves. Every pattern is created by our owner, a reflection of intentional artistry, never duplicated or driven by trends. We believe in the power of wearing something that feels personal, meaningful, and true to its origins.
2. Community Over Competition - We see ourselves as part of a greater ‘Ohana. Our mission is to uplift local makers, foster collaboration, and give back to the communities that inspire us.
3. Affordability With Purpose - We understand the challenges of living in Hawai‘i—where the cost of living often feels like a heavy burden. As a working ‘ohana ourselves, we are committed to offering products that are not only unique but also accessible to our community. While we must sustain our operations, we prioritize keeping our prices fair and reflective of our dedication to the people of Hawai‘i. Our goal is to provide affordable, high-quality products that allow everyone to embrace the spirit of Lele Hawai’i without breaking the bank. We are for the people, by the people, and we strive to serve our community with aloha in everything we do.

BUILDING A VILLAGE
Through Lele Hawai’i, we aim to share more than just products; we want to share a feeling—of connection, of belonging, of aloha. Whether you’re here on the islands or miles away, wearing Lele Hawai’i means carrying a piece of Hawai‘i with you, wherever life takes you.