I Ke Ola A’e Collection

A Love Story Written in the Stars

Some love stories are written in ink. Others are written in the stars.

"I Ke Ola A’e" is more than a collection—it is our love story. Words once spoken between us, a promise, a commitment: I will find you in the next life. Because some love is too deep, too powerful to be bound by a single lifetime.

It is the kind of love that endures beyond what we can see and touch. The love between two people who find each other, again and again. The love between a mother and her child, a father and his daughter, siblings who walk through life side by side, friends who become family, a love that never fades, only transforms.

This collection is inspired by Mānaiakalani, the great fishhook of the sky, and Lehua Kona, the star that shines over Kailua-Kona. Just as our ancestors used these stars to navigate across the vast Pacific, we too are guided by love—by the invisible thread that connects us no matter where we are, no matter how much time passes.

Love is our constant. Our home. Our North Star.

And when this life ends, love does not. I ke ola a’e—into the next life.

This is our Lele Love Story. What is yours?

The Hau Collection

By Lele Hawai'i

Two colorways. One legacy. A thousand memories.

The Hau Collection is a tribute to roots—deep, intertwined, and weathered by salt, time, and story. Featuring bold blooms of the beloved hau tree, this print evokes a rare kind of beauty: the kind that's born from memory, craftsmanship, and legacy.

Our founder grew up leafing through sun-faded photos—his father and uncle, determined, shaping a canoe from a hau tree on the island of Oʻahu. It wasn't just a project. It was connection. To ʻāina. To ʻohana. To something greater.

The hau tree, with its sprawling branches and golden blossoms that turn sunset red, has long been a symbol of both resilience and grace. It bends but does not break. It shades, shelters, and builds. In old Hawaiʻi, hau wood was shaped into canoes, spears, and tools—used with purpose and passed down with reverence.

This collection carries that same intention.

The first colorway, mirrors the warmth of aged photographs and worn wood—tones of sepia, clay, and sunset.

The second colorway channels ocean breezes and saltwater mornings—cool shades of blue-gray, mist, and floral gold.

Each print is a living remembrance—a pattern not only of flowers but of identity. We wear it to remember the hands that built, the stories that shaped us, and the strength that grows quietly, like roots beneath the sand.

The Hau Collection is for those who carry Hawaiʻi in their bones—who know that style is more than fabric. It’s a way to honor where we come from, and where we’re going.

Crafted not copied. Rooted in memory.

Introducing the Menpachi Collection by Lele Hawai'

This one is close to our hearts 💕 . The Menpachi print is inspired by a special connection with our owners father and herself. Growing up he would call her “Menpachi” because of her big eyes making this print a celebration of the deep bond between fathers and daughters.

Available in three colorways, the Menpachi print honors ‘ohana, connection, and the little things that hold big meaning.

👕 And for the matchy matchy vibes:
We’ve made sure everyone can join in! From keiki lole to men’s and women’s shirts and dresses. LADIES! Now’s the time for us to match our kāne with a print that THEY love ❤️ ! 🙈

Lele Hawaii Camo Collection

Designed for those who move with purpose and stand out without standing apart, the Lele Hawai'i Camo Collection brings a fresh perspective to classic camouflage. Crafted for those who appreciate artistry in design, this collection embodies the natural landscapes of Hawaii with three distinct colorways:

🌿 Rainforest – A deep, rich blend of greens and earthy browns, inspired by Hawaii’s lush, mist-covered forests.

🌾 Dry Forest – A warm, muted fusion of sandy beige and subtle olive, mirroring the rugged resilience of native Hawaiian landscapes.

🌋 Lava Field – A striking mix of volcanic black, deep charcoal, and ember-like hues, reflecting the raw power of Hawaii’s ever-changing terrain.

Each piece in this collection is designed with intention—crafted, not copied. Whether you're exploring the outdoors or making a statement in the city, the Lele Hawai'i Camo Collection is for those who appreciate style with substance.